Analytics
Social Media Analytics
Each month, I compiled a report on Hempire brand's organic social media performance. This involved tracking key metrics such as engagement rates, follower growth, content reach, and user interactions on Instagram and generating takeaways about overall performance.
Email Analytics
Diageo, known for its award-winning Diageo Bar Academy, sends weekly newsletters to bartenders and bar owners. My responsibilities included populating a KPI dashboard and recording the clicks each content piece received in an Excel dashboard. This comprehensive data compilation enabled my manager to evaluate overall email performance and understand engagement with various topics and elements, guiding the content strategy for future mailings.
Hempire
Each month, I compiled a report on Hempire brand's organic social media performance. This involved tracking key metrics such as engagement rates, follower growth, content reach, and user interactions on Instagram and generating takeaways about overall performance.